I’m going about my own business, taking a stroll on an out of the office, work-related sojourn. It is nice. I’m hung-over, but busying myself with small, undemanding tasks is pleasing me. 2pm on an exhausting Wednesday couldn’t be more pleasant.
A full-page Dominion Post ad soon ruins my mood well and good.
“IT’S SWINE FLU.”
Just three small-words in big-text, with even bigger subtext. It first screamed out to me, “panic, run, hide, but first, be a dear and buy this paper will you?”. But then I couldn’t help but feel that there was a touch of glee in there. It is swine flu! Real swine flu; the celebrity flu, straight from Mexican pigs, which we just know that chances are, are about forty times dirtier and rougher than regular pigs, and way more prone to knife-fights and drug violence, with ensuing grittier takes on the common flu virus. The rotting corpse of daily print media gets a break from the solidly dull procession of stories on offer to them for months and months (blah blah blah… Wall Street… blah blah blah… recession… blah… Obama… blah blah climate change…) and can switch it up, stop phoning the “we’re all going to die” panic in for all the other stuff and really go nuts. Get excited people, you’re death just arrived on an Air New Zealand flight!
Newspapers spent months trying to make us scared of bird-flu, which is far deadlier, but bird-flu had to economically disadvantage fear mongering news media by not mutating to facilitate human-to-human spread. So now we have some kind of epidemic that Stuff tells me might just kill more than fifty thousand people in New Zealand alone. Even though the World Health Organisation tells me it has killed just seven. Even if you take the anecdotal outer figure for fatalities, 100 people have died from roughly 1600 Mexican infections. Considering from 400 or so supposed infections in the United States not a single person has yet to croak, and the first confirmed British-sufferer confessed to feeling only mildly under the weather (that last hyperlink has the relevant nugget about five paragraphs in. The guy seems a jackass, even if he is probably… right?) I think we’re going to be okay.
Call me a racist, but you can probably put the higher fatality rate in Mexico down to the really, really awesome Mexican healthcare system, that peasant farmers pay for with the 400 US Dollars they make on average a year. Is there anyone out there that really believes that this is really going to take a chunk out of us?
Disasters are money-making affairs, for drug companies and news media alike. Fear eats at our ability for rational decisions.
Although, after careful consideration and deliberation with my boss, we ratified a swine-flu avoidance plan that involved me taking a twenty from petty cash and going to get some hand sanitiser. I used it twice, it makes my hands smell nice.